Welcome to Beliani
Beliani holds a passion for merging style with affordability, offering chic furniture for every home. Quality designs should be accessible to all, allowing homes to shine without straining budgets. Carefully curated collections capture a spectrum of charm, selected to harmonize with diverse tastes and preferences. Appreciating the essence of a seamless shopping journey, Beliani covers delivery expenses, ensuring selected treasures arrive directly at customers' doorsteps at no extra cost. A 365-day return policy guarantees serenity with each acquisition. The ideal furniture piece, in sync with individual styles, is merely a click away!
The First Smile
After facing several disappointing experiences while shopping for furniture, Michael and Stephan Widmer were inspired to spread joy in the furniture world. Believing they could revolutionize the shopping experience, they embarked on a mission to establish their own online store where choosing the perfect furniture piece is just a click away, with direct delivery to the customer's doorstep. In 2009, the brothers launched their first online store, celebrated for its impeccable reliability and top-notch quality. At Beliani, every heart beats to deliver happiness with every piece, small or big!
Fuelled by unwavering commitment, ceaseless motivation, and vibrant energy, Beliani now thrives in 17 countries, bringing you an extensive collection of indoor and outdoor furniture, textiles, accessories, and more. Beliani core values - affordable style, speedy and convenient delivery, and a diverse product range - anchor them in an ultimate mission: to deliver happiness. Delve deeper into the world of furniture and allow that magic to get to your doorstep too!
Heart & Soul
Behind Beliani's remarkable international success and top-notch service stand over 600 dedicated individuals who infuse passion into the brand. Beliani shop is more than just a space — it's a reflection of commitment to excellence and the cherished bond shared with customers. Each day, everyone at Beliani strive to deliver the kind of service they themselves would love to experience: nothing but the best.
Beliani's thriving journey is a testament to the dedication and passion of its employees. In the heart of this enterprise lies a commitment to fostering a workspace that values and uplifts every individual, regardless of gender. Embracing diversity and gender equality remains a core Beliani principle. This ethos shines through as Beliani actively recognizes the unique strengths of both male and female staff members. A testament to this commitment: over half of Beliani's dynamic workforce are women, with many taking the lead in pivotal leadership positions. Through such endeavours, Beliani paves the way for a more inclusive, brighter future in the industry.
Happiness Guaranteed
No worries, order anything you like - you won't pay a penny for delivery and returns. Buy it, get it, and decide. If you don't love it, no big deal, you can always change your mind and return it for free.
Classic, unique, trendy, or timeless - you'll find it all here. Our product catalogue offers something for every style, every room, every home, and every taste.
Time flies, but you don't have to stress about it. When you shop with us, you have 365 days for returns - no time pressure, no hassle.
Happiness is the best when it's shared. Join over 10 million customers and feel the joy of having the most beautiful furniture and accessories to complement your home.
Where Joy Resides
Heart, Home, and Happiness
Beliani logo really has a lot to unveil. This innovative design features the letter "B", which not only seamlessly transforms into a heart – representing Beliani's deep appreciation for its customers – but also takes the shape of a couch. This symbolises the company's forte: crafting trendy furniture that caters to diverse styles and preferences. Furthermore, the logo's versatility means it can be employed in various contexts, such as a silhouette for adverts. Thanks to its distinctive and unique shape, it's easily recognisable by customers across Europe.
At the heart of the Beliani brand is the "Delivering Happiness" tagline. This underscores the rejuvenated and exuberant spirit that Beliani embodies. But how exactly does Beliani deliver happiness to its customers? It does so by offering a vast selection of items. Thanks to stylish sofas, trendy chairs, unique beds, and glamorous baths, it transforms any house into a welcoming, warm home. All Beliani customers can also benefit from free delivery and a range of deals, making home refreshment affordable for everyone!
For founders Michael and Stephan, this brand's identity is a real value. The stylish logo is a topic that resonated across numerous media and marketing channels. In turn, the media success also brings the brothers' mission much closer to realization - and that is: every home has the Beliani.
Delivering Happiness: Your Journey Begins
Metrics of Delight
600 Wonderful Employees
17 Countries in Europe
100,000 Products in Stock
10 Million Happy Customers
Seamless Journey
Delivering happiness presents its challenges, but Beliani collaborates with numerous seasoned logistics partners from across Europe. Beyond partnerships, Beliani boasts its own fleet of over 80 vehicles—from large trucks, semi-trailers, and trailers to delivery cars and passenger vehicles for warehouse staff. Together, this synergy operates expansive warehouses in multiple markets!
Venturing deeper into fresh markets, the company remains in a state of dynamic growth and evolution. Currently, the combined area of all warehouses stands at an impressive 130,000 m2, with a trajectory set for expansion. Every endeavour aims to meet customer expectations, ensuring a swift and secure delivery service.
